How to Learn Affiliate Marketing – Two Main Techniques

So, you have somehow heard about “affiliate marketing” and have discovered that it is an outstanding way to make money online. However, if you were like I was when I started out in affiliate marketing, you are probably discovering that it is difficult to find helpful information that will help you learn affiliate marketing techniques.

Does this describe you? If so, then keep reading, because I will outline the two major affiliate marketing techniques that affiliate marketers use to make money online, and I will show you how you can start using these affiliate marketing techniques as well!

The Two Major Techniques Used By Affiliate Marketing Experts

Affiliate marketing experts primarily rely on the following two techniques to make money and build sustainable income on the internet. The first technique is actually free to use and implement while the second generally costs a bit of money. This is why the first technique is recommended for “beginners” in the world of affiliate marketing.

First Technique: “Article Marketing”

Article marketing is the easiest form of internet marketing to learn. It is also completely free to use, as the only thing you must “spend” to implement it is your time!

The main idea behind article marketing is the following. Once you find a product that you would like to promote, you then write articles on topics or subjects that potential buyers of that product would be searching for in order to help the potential buyer learn more and then hopefully turn the potential buyer into an actual buyer of the product. You then submit these articles to large online article directories, such as EzineArticles or Squidoo, where these sites will publish your article for you for free.

Affiliate marketing experts publish articles in this way for a number of reasons. First of all, as was already mentioned, articles are free to write and can target buyers’ needs very effectively. But second, and more importantly, internet marketing gurus writing great articles can make use of the massive “popularity” that an online article directory like EzineArticles has and therefore have their articles appear higher in the rankings of search engines like Google. This means a lot of traffic for the article author, and in turn, a lot of money! However, it takes a lot of time and experience to start writing successful articles, but there are also many outstanding resources available to get you started (I have provided my favorite below).

Second Technique: “Pay-Per-Click Advertising”

Pay-Per-Click Advertising (PPC) is the other popular form of internet marketing and is not too difficult to learn. The way PPC works is that affiliate marketing experts create advertisements for the products or services they are promoting that will appear on the side of a search engine’s search results. I am sure you have seen these advertisements before – in Google, for example, the advertisements appear on the far right side of the search results for particular keywords.

Pay-Per-Click advertising is a great form of internet marketing because it sends a lot of highly targeted traffic to the website an affiliate marketer is trying to promote. Unlike Article Marketing, though, PPC is not free, as the affiliate marketer must pay each time somebody clicks his or her ad. This is why writing effective ads is a science that internet marketers must master, because a broad and un-targeted advertisement may get a lot of clicks, but if the ad does not lead to any sales, it will certainly be quite expensive for the article marketer.

I hope this article successfully introduced you to the techniques used in the world of affiliate marketing!

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