If you are like many of today’s most successful insurance agents, you likely know the potential that online Business insurance leads have for increasing your customer base. Regardless of whether you specialize in auto policies, home owners insurance, or life insurance, there are plenty of insurance leads for sale that will meet your needs.
For insurance agents, different types of policies have different values. For instance, life insurance and auto insurance are generally quite lucrative; the commission on selling these policies is generally high. However, business insurance isn’t nearly as profitable. Since all businesses are required to purchase insurance, the premiums are lower and profit for an agent is less. Likewise, competition among agents for less profitable leads is not nearly as great as the competition for more lucrative commercial insurance leads.
Perhaps the best way an insurance agent can increase his business potential, regardless of the type of insurance policy, is to build a strong relationship with each and every client. This is the best way to turn the less competitive and less lucrative business insurance policies into highly profitable accounts over the long run.
Consider the impact you have on a customer who is just starting a new business. You are there to answer questions and to assist him with an essential part of his new business venture. This gives you the opportunity to build a close relationship, which will ultimately lead to further business. For instance, when this client considers getting a life insurance policy, he will come to you. If his car insurance premiums seem too high, he will talk to you about it.
Once you have sufficiently formed a good relationship with a customer, then you have the ability to expand your business relationship by fulfilling more of your customer’s insurance needs. This is a long term strategy that can transform those seemingly unprofitable business insurance leads into highly profitable long term investments.
This strategy is even more worthwhile when you consider the lower than average competition for these type of accounts. That means you can buy commercial insurance leads for cheaper. Or you can generate your own leads online with less direct competition.
Remember that this doesn’t have to be a passive process. If you feel you have built a strong relationship with a customer, then go to him. Tell him you can offer him a better rate than his current car insurance provider. Make sure he knows you can help him find the best deal on the life insurance policy best suited to his specific situation. If you have built a trusting relationship, then your clients will take you up on your offer. They will be wiling to put all of their business insurance leads into your hands. This is the key to success in the insurance field. So get out there and starting building better relationships with your clients!